The 50-year-old Delhi-based security labels solution provider, Kwality Labels, recently installed a Gallus EGG 340 8-color narrow web flexo press. The new press has helped reduce downtime, thanks to its smooth and highly automated setup. Its premium matrix removal feature will produce complex label shapes efficiently.
“We have a long and old association with Heidelberg. Apart from the advanced market-leading features of the Gallus press, we also couldn’t resist because it is one of the best companies in business, Heidelberg. Heidelberg service support is one of the best in the industry and was one of the deciding factors for us, says Rajiv Chhatwal, director of Kwality Labels.
Security labels market growing in India
“It is fascinating to see how the smaller vendors and manufacturers are also showing a growing interest in security labels. They recognize that these help a great deal in combating counterfeiting. The scope or security labels in India is on an upward trend because of growing counterfeiting. We are working with many healthcare and industrial brands that are making use of this technology,” adds Chhatwal.
One of the most important features of security labels is their track and trace capability that allows the gathering of consumer data and geolocation, itself a gold mine for many brands in understanding consumer behavior. Another advantage is that brands can use security labels to offer cash-back and to run various promotional campaigns that make the product even more attractive to the end consumer.
“We had a small client who manufactured small auto parts and marketed these through distributors. He benefited when from the introduction to our security solution. We gave him a customized app with all the consumer data and analytics. The codes or tokens printed on the labels were impossible to copy, which helped him to increase sales and improve brand value. Hence, the solution is not only for bigger brands but can also help smaller ones grow their business,” explains Chhatwal.
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